Week 4

Further Investigation of Intention in Design

IBM is investing more than $100 million in becoming design centered after having a technology-first culture for many years.

Three shifts that triggered the investment:

Technology: New demand in technology, specifically the cloud, analytics, and mobile.

Demographics: Millennials are digital natives; they demand a high level of user experience

Digitization: Every industry—from academia to finance, healthcare to security—has now gone digital.

IBM’s design-thinking framework is an unceasing cycle consisting of three stages:

Observe: Empathetically understand the world that customers and users inhabit.

Reflect: Process information and identify needs and opportunities.

Make: Transform ideas into products and services that provide positive experience outcomes for users.

Referenced Links